ここ1,2年いろいろなビジネスのアイディアを考えてました。その中の一つがアメリカで販売したいこの緑茶ドリンク。 抹茶アイスが世界で受け入れられている昨今ですが、まだまだ緑茶、特に日本のように茶葉から飲むなんてマニアの人だけかも。 緑茶が健康に良いという事は世間に知られてきているのに、アメリカでよく見る緑茶ドリンクはほとんどが甘くて、何か甘味料が加えられたものです。
そこでこのドリンク!
レベルが1,2,3と分かれていて3がはちみつ入りの甘いもの。緑茶初心者も飲めるでしょう! そこから初めて少しずつ甘くない2、3、へとレベルアップ。1は日本でみんなが飲んでる緑茶ドリンクと同じ、そのままお茶。 更に通はMというマスターレベルに行って玉露茶を! ゲーム感覚で健康にも近づける。
こんな商品を企画したのでいつか販売したいな~と思ってます。
New healthy drink trend with next generation green tea RTD
~ New green tea drink to get one healthy ahead! ~
People in USA are more aware that green tea is good for health these days,
but not used to the taste of original green tea. So that they add flavor or sweetness
to it. Because of not used to original taste of green tea, many people do not drink
green tea off genuine tea leaf with tea pot like we do in Japan.
Young people are not much interested in green tea or even health.
Therefore, I made this new type green tea drink , getting more attention from
young people about green tea and health. Also, get current green tea drinkers
shifted to not-added ( original ) green tea drinker by offering steps in sweetness.
Most importantly, have green tea RTD drinkers to stick to this series green tea
RTD for fun to step up toward healthy condition.
Brewed from Japanese tea leaf , 500ml RTD
G-TEA 3 sweeten with honey
G-TEA 2 a bit sweeten with honey
G-TEA 1 non-sweeten original green tea
G-TEA M Master high end green tea ( Gyokuro )
G-TEA S Soda sparkling green tea
Start from level 3 as beginner with honey sweet and goes up to level 1 or
Master level which is more cool and healthy. ( pictures below )
Numbers are universal and easy to be recognized.
Price is around 2 - 3 dollars.
I would like to release them in market soon as possible.
What do you think?


Copyright © 2009 Takeyuki Okawara. All rights reserved.